As an umbrella organisation, the Jurassic Coast Trust works with local communities and organisations. A detailed Learning Framework and Storybook set out the Trust’s wider education strategy and guidelines for both the site and its partners to practise and communicate its core values effectively while transforming its visitors into advocates and champions.
We use all of our frameworks and our intellectual content to guide our partners in how they can best help others understand the values of the orld eritage Site,’ Khatwa tells us.
A close analysis of its audiences, and strategically tailored learning pathways that resonate emotionally and intellectually with visitors, form the bedrock of this work.’Our belief is that if you can develop content about rocks, fossils and landforms in the right way for the right audience, you can inspire a generation about the geological heritage around them,’ Khatwa states. She recalls the example of a young girl whose dream to become an engineer was reinforced by meeting Khatwa at one of the festivals where the team delivers public engagement
Like a compass, this learning framework, and partnership plan more generally, help planning, managing and linking the designation’s activities and goals effectively with UNESCO’s values and fostering long-lasting relationships with the site.