Reframing Culture: Research Highlights its Central Role in Addressing Global Challenges

September 18th 2025

Culture is increasingly recognised as foundational in addressing the interconnected challenges of our era, from climate change to biodiversity loss. At UNESCO’s Mondicult 2025 conference, ministers will position culture at the heart of global sustainability agendas. But what does this mean in practice, and how does it manifest for cultural leaders working on the ground?

A new report by Matthew Rabagliati, funded by the Arts and Humanities Research Council (AHRC) and Clore Leadership, in collaboration with the Centre for Mountain Studies at the University of the Highlands and Islands, directly addresses this question.

Based on twenty-three interviews with cultural leaders across three UNESCO Biosphere Reserves in Estonia, Norway, and Scotland, it shows that communities do not view culture as a distinct “sector.” Instead, culture is part of the very system of meaning through which people and communities understand place, belonging, and change.

The study finds that:

  • Culture is the foundation of place and identity, the lens through which communities interpret challenges and envision their futures.
  • Cultural narratives matter, anchoring communities but also, at times, excluding or failing to respond to the nature-depleted reality around them. In some cases, they risk reinforcing a “shifting baseline syndrome,” where what is remembered or celebrated no longer aligns with current ecological conditions.
  • Cultural leadership is pivotal, as leaders mediate between the past and the future, inclusion and exclusion, and stability and change.
  • Cultural institutions are often on the frontline, with museums, archives, and festivals already hosting these debates, yet struggling with fragile funding and outdated governance.

Drawing on the Ghanaian concept of Sankofa - “it is not taboo to go back for what you forgot” - the report argues that cultural leadership can help communities re-examine inherited traditions and narratives, and reimagine them for rapidly changing social and ecological realities.

The report concludes that if culture is to be at the heart of sustainable transitions, cultural leaders and institutions must be given recognition, resources, and integration into wider sustainability conversations.

Commenting on the report, Matthew Rabagliati, said:

“Any transition must start with how people see and understand the world around them. That understanding is always deeply cultural. Yet too often, culture is overlooked as an add-on. This report demonstrates why it must be viewed as foundational, and what that entails for leadership, practice, and policy."

"Culture is already at the forefront of how people respond to and understand change. It is therefore integral to include the cultural sector, as both custodian and social infrastructure, in holding the debates and shaping the futures we need.”

Culture and 21st Century Challenges: Reframing Culture's Role in Shaping Sustainable Futures

This paper explores the role of culture, the cultural sector, and cultural leadership in addressing the interconnected challenges of the 21st century.

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