All too often though, we see glib narratives filling the travel space. The biggest travelogue on Earth is Amazon Prime’s The Grand Tour – three middle-aged provocateurs driving gas-guzzlers with no aim or higher purpose. The Green Weekend seeks to change that. To innovate the mainstream. Using journalism to offer solutions-based narratives that transport you to a world where sustainable travel is neither expensive nor a compromise. Storytelling has a huge role to play in changing travel for the better. Telling stories as a vehicle to achieve change in this space and beyond is our mission.
In January 2019 I read David Wallace-Wells’ Uninhabitable Earth. It became clear to me that I needed to take more responsibility for my travel habits and the impact that I was having. At the time I was immersed in the production of a travel series, Into Russia, and whilst this felt important it was clear that the need for more sustainable travel was pushing my focus in a new direction. I wanted to use my knowledge and experience to turn the focus onto eco-friendly travel, and build a platform to begin to explore and travel in different ways.